Part II: Audience Analysis
As I mentioned in part one of this series, this step in the communication planning process should happen early to avoid messaging pitfalls (like too much, too little, mis-alignment, etc). Understanding these key points will help you understand who you should target based on their roles, interests, and knowledge:
Recently, I wrote a blog that focused on 8 steps to creating a successful compliance communication plan. It drummed up a lot of excitement around the office, and we’ve had many people ask us to dive deeper in to the content surrounding each individual tip. In fact, the infographic has been so well received that we created some communication planning templates to compliment it. But I recently asked myself, “Why stop there?”
How important is a communication strategy to your compliance program? Getting the message out to your employees, third parties, and stakeholders will make your program stick and, over time, create a culture of compliance and ethics within your organization. Communication is an integral part of your program, but don’t take my word for it; here’s an excerpt from the 22nd Annual Ethics and Compliance Conference (you can read the full transcript here):
-Assistant Attorney General Leslie R. Caldwell at the 22nd Annual Ethics and Compliance Conference, October 1, 2014
8/19/15: Communicators shouldn’t be paid by the word. Jonathan Monetti hits the proverbial nail on a communicator’s head: the goal is clear, concise communication. More words is not automatically better at communicating a message – but it’s so much easier to use 30 words when the correct 3 words will do. In his...
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